Raising berries was a job that made a year seem thirteen months long. Farmers raked straw, pulled weeds, tended plants; they coped with hot and cold and rain and drought and hail. Then, within a few weeks, they knew the outcome of the struggle. The knowledge turned the crop sweet or sour in their mouths.
Farmers might never lay eyes on a buyer. They would deliver their berries to the association which had supplied them with the plants, fertilizer, crates, implements and sometimes, groceries. Associations dealt with buyers. When it became helpful to identify which association was responsible for which crate of berries, labels came into use.
Peak year of strawberry production was 1931. Half a century passed, but the strawberry is so ingrained in the way of life, the way of thought, that the minds and hearts of the folks of Louisiana'a berry belt can never let it go.
The Louisiana Strawberry Story